What is the “Towards the D.M.O.” project?
Tourism in the Campi Flegrei has extraordinary potential, but to make the most of it effectively, it is essential to adopt a strategic and coordinated management approach. “Towards the Destination Management Organization” is a project promoted by Campi Flegrei Active, with the aim of creating the conditions for shared management of the destination, fostering dialogue between tourism operators, citizens, and institutions.
The initiative is inspired by the best national and European practices of Destination Management Organizations (DMO), a tourism governance model that allows for the promotion, enhancement, and management of a territory in a structured way, optimizing resources and strategies.
Project objectives
✅ Involve tourism operators to strengthen the local network and create a shared identity for the destination.
✅ Stimulate discussion with local institutions, so they can evaluate the path towards establishing a Phlegraean D.M.O.
✅ Create synergy with other destinations in Campania, to integrate the Campi Flegrei into a coordinated regional tourism system.
✅ Promote sustainable tourism development that respects local identity and promotes authentic experiences for visitors.
Project phases
The project is developed in three operational phases, each designed to gather contributions from the territory and build a shared development path:
1️⃣ Listening to the territory
A cycle of thematic Focus Groups will involve tourism operators, organizations, and citizens in a process of discussion to identify critical issues, opportunities, and shared solutions.
2️⃣ Interregional Round Table – February 24, 2025
The Campi Flegrei will engage with other tourist destinations in Campania to share experiences and best practices, fostering the development of common strategies.
3️⃣ Presentation of results – February 27, 2025
The information gathered in the Focus Groups and the interregional discussion will be analyzed and presented to local administrations, operators, and citizens to define possible paths for shared tourism development.
4️⃣ Conference at the Mediterranean Tourism Exchange – March 13, 2025
During the BMT, a conference will be held where the destinations participating in the interregional discussion will present the results of the work carried out, creating a concrete basis for future collaborations.
Focus Groups: the heart of the project
One of the key tools of the project is the Focus Groups, thematic meetings where tourism operators, industry professionals, and citizens can discuss different strategic areas of the destination.
🔹 Hospitality – January 28, 2025 | Villa Avellino, Pozzuoli
📌 Intended for accommodation providers, transport operators, and tour operators.
🔹 Food and Wine – February 4, 2025 | Casa Mehari, Quarto
📌 Aimed at restaurateurs, local producers, and wineries.
🔹 Sea and Sport – February 13, 2025 | Cala Moresca, Bacoli
📌 Designed for diving center operators, boat excursions, boat rentals, kayaks, and beach clubs.
🔹 Nature and Environment – February 18, 2025 | Hotel Gli Dei, Pozzuoli
📌 Dedicated to hiking, trekking, biking, and walking tour operators.
🔹 Culture and Archaeology – February 20, 2025 | Al Chiar di Luna, Monte di Procida
📌 Involves tour guides, cultural operators, and associations.
🔹 Resident Community – March 31, 2025 | (Location TBD)
📌 Open to citizens, to understand the relationship between the local community and tourism development.
📩 For more information: info@campiflegreiactive.com
